While I’m doing some field work in
Taguig, I finally got the chance to see and finally rove around SM Aura. There
are lot of new restaurants to try in this mall. New concepts, some are
international franchise, and some are Filipino pride. For now let’s just talk
about some pleasure…
I remember the first time I tried
Magnum, I didn't liked it that much maybe because I find it too expensive --
P50/ pack and I don’t find something so special about it that complements the
high cash outlay.
Magnum craze
stopped for a moment after launch until early this year when Magnum Manila
started to operate at SM Aura, Taguig City. It is actually a concept store of
Ice cream or let’s just says it’s a marketing campaign of Unilever to sustain
the craze of Magnum especially on social media… effective enough for the brand
to be talked about. Getting extra mileage huh… lol
Lot of my friends have already experience this new trend of dessert which I always see on my facebook feed. One day I happen to pass by SM Aura while doing some field work so I got the chance to visit Magnum Manila.
People are really getting crazy about it,
that you really have to wait on a long queue.
The whole interior of the shop is a mix
of colors gold and brown making you to crave for chocolates… hahaha
They both offer to-go and dine-in. The
DIY or Make-Your-Own Magnum is for to-go which cost P100 only. At first, I find
again expensive but let me just judge it. Hahaha
DIY Magnum start from you paying in the cashier
hahahah
Choose your base Ice cream. Pick whether
chocolate or vanilla. Vanilla is highly recommended that it perfectly blends on
any sweet coating.
Coat It. Just like the Magnum Ice cream
from the supermarket, it’s thickly coated with the finest Magnum chocolate—white,
classic, Infinity dark or gold.
Top It. Taking your choice from a unique
especially selected range of classic, special and experimental toppings.
Drizzle It. Select from Magnum chocolate
drizzle-- white, classic, Infinity dark or gold.
Set It. Take a moment for the freshly
made Magnum develops. It’s also your chance to take a photo of it and SHARE it
to you social media friends hhehehe..
Love It. Seriously, this is far
different from the regular Magnum Ice cream that you can buy in the
supermarket.
My own Magnum Ice Cream -- thick dark choco
coating in a vanilla ice cream and my choice of toppings are pistachio, queso
de bola and chocolate crunchy balls, drizzled with white chocolate -- Perfect
for dessert!!!
Sadly, since this is just a marketing
campaign of Magnum, I've learned* that the store is really intended for branding
and shall operate only for a year.
If only there’s a Magnum Manila, this
could have been my choice of dessert for Fridays. Ahahha …
Truly, a day without pleasure is a day
lost.
xx,
Mark My Name 1107
on instagram : http://instagram.com/markmyname1107
on twitter : https://twitter.com/markmyname1107
