The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 witnessed a dazzling display of innovation and expertise as URC Flour took center stage, reinforcing its position as one of the country’s leaders in the flour industry. With a focus on cutting-edge techniques and high-quality products, URC Flour's participation underscored its commitment to empowering bakers and driving the industry forward.
“Innovation is at the heart of everything we do," stated Naida Ebora, Sales, Marketing and Distribution Manager, URC Flour Division. "With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.
This year’s theme of "Rise and Shine," perfectly aligned with URC Flour's dedication to helping bakers achieve their full potential. At their vibrant booth, attendees were treated to a showcase of the company’s latest advancement in n flour technology and baking solution. And to support this year’s theme, URC’s concept of “SIKAT”, has truly embodies the company’s position in helping bakers achieve their objectives.
SIKAT in Filipino, means to shine, to be radiant, to be successful. It embodies the very essence of what we aim to achieve together. With URC flour, we want to empower you to be SIKAT in your baking endesvors. We understand that every baker, from home enthusiasts, to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves in providing you the highest quality flour, the perfect foundation for your culinary masterpieces, “said Ebora.
One of the hightlights of URC flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom, which captivated audiences, showcasing the versatility and superior quality of URC’s Flour product range. The baking sessions not only highlighted the adaptability of URC Flour’s product range but also provide valuable insights into the latest baking techniques.
In addition to the live demonstrations, URC Flour also featured interactive displays that
highlighted the science behind baking, which provided attendees with a deeper understanding of the properties of different flours and how they affect the final product
The company's representatives were on hand to answer questions and provide expert advice, further demonstrating the company’s commitment to education and knowledge
sharing.
URC Flour's participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation and expertise. By showcasing its latest products and providing valuable educational resources, the company has solidified its position as a leader in the baking industry. As the industry continues to evolve, URC Flour remains at the forefront, empowering bakers to "rise and shine” with their exceptional creations.
The FCBAI BAKERY FAIR 2025 has provided a platform for URC Flour to showcase their commitment to the baking community. Their SIKAT theme, combine with the fair’s RISE AND SHINE focus, has created a powerful message of empowerment and inspiration. By providing high quality flour and unwavering support, URC flour is helping bakers across the nation to truly shine.
